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The Unforgettable Keepsakes: Souvenirs at Sporting Events
Sporting events are more than just about the game; they’re a culmination of passion, energy, and camaraderie.
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Cosmetic firm Lush to quit social media to highlight mental well-being of customers
In an era where mental health is gaining increasing attention, global brands are also being called upon to contribute to this discourse. In alignment with this perspective, Lush Cosmetics has made a rather unconventional decision to disconnect from social media. This move, perceived by many as unusual during a time that emphasizes a robust social…
Read MoreClothing brand renames modest kurta-pyjama ‘jersey shirt dress’; netizens are perplexed
In a peculiar turn of events within the realm of fast fashion, H&M is facing accusations of appropriating the modest kurta-pyjama, assigning it an unfamiliar and seemingly fabricated name, and marketing it online at a price ranging from a couple of thousand bucks. This move has not resonated well with netizens. Upon searching for a…
Read MoreFashion brand Fred Perry withdraws shirts adopted by US far-right group
In response to the Black Lives Matter movement, Fred Perry, a renowned fashion brand, has taken a political stance by discontinuing a popular polo shirt design associated with a far-right organization. The Guardian reports that the US-based neo-fascist group “Proud Boys” had adopted the brand’s black and yellow shirts. In alignment with the call for…
Read MorePeople judge brands on how they sound
A recent study suggests that our preferences for specific brands are significantly influenced by our feelings and intuitions. Brand managers should be mindful of this when naming a product, as people tend to associate certain sounds with proximity or distance. The research is seen as a noteworthy contribution to the understanding of sound symbolism, which…
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