Cosmetic firm Lush to quit social media to highlight mental well-being of customers
In an era where mental health is gaining increasing attention, global brands are also being called upon to contribute to this discourse. In alignment with this perspective, Lush Cosmetics has made a rather unconventional decision to disconnect from social media. This move, perceived by many as unusual during a time that emphasizes a robust social media presence, involves the bath products brand shutting down its Facebook, Instagram, TikTok, and Snapchat accounts. The hiatus is intended to last until these platforms take substantial measures to create a safer environment for users.
Lush aims to draw attention to the “serious effects of social media” on users’ mental health through this initiative. The decision is not limited to a specific region, as the brand is implementing this policy across all 48 countries where it operates. The press release emphasizes Lush’s proactive approach in addressing the impact of social media on mental health, drawing parallels to the historical dismissal of climate change concerns.
In a world where reliance on social media has surged, especially during the pandemic, people have experienced heightened feelings of overwhelm, increased incidents of trolling, and cyberbullying. Lush’s bold stance on this matter has garnered attention globally.
Jack Constantine, Chief Digital Officer and product inventor at Lush, stated, “As an inventor of bath bombs, I pour all my efforts into creating products that help people switch off, relax, and pay attention to their wellbeing.” He highlighted the contradiction between social media platforms, designed to keep users scrolling and prevent them from disconnecting and relaxing.
Mark Constantine OBE, co-founder, CEO, and product inventor at Lush, emphasized a commitment to avoiding harmful ingredients in products and drew attention to overwhelming evidence indicating the risks associated with social media use. He expressed unwillingness to expose customers to such harm, prompting the decision to eliminate social media from the brand’s communication channels.
Lush, known for its cruelty-free and organic bath products, boasts a substantial following on various platforms, including 4 million followers on Instagram, 275.8k Twitter followers, and over 1.2 million followers on Facebook.
In an era where mental health is gaining increasing attention, global brands are also being called upon to contribute to this discourse. In alignment with this perspective, Lush Cosmetics has made a rather unconventional decision to disconnect from social media. This move, perceived by many as unusual during a time that emphasizes a robust social…